Web, Mobile, or Desktop First?

Platform selection is one of the highest-impact early decisions in product development.

Evaluate user context

Ask where your users complete the core task:

• Browser during work hours
• Mobile throughout the day
• Desktop for deep, specialized workflows

Compare speed to value

Your first platform should deliver meaningful value quickly while staying within budget.

• Web-first: Fastest launch and easiest iteration for most products
• Mobile-first: Best when context and notifications drive engagement
• Desktop-first: Strong choice for power users and heavy data workflows

Plan cross-platform expansion

Treat phase one as the foundation. Capture usage data and expand only when user behavior supports the next investment.